Marketing Analytics Software Market Analysis 2021, Size, Top Players with Share, Total Revenues, Product Scope, Business Development and Opportunities till 2030

In a recently published report, Marketing Analytics Software Market report for till 2030. The report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to regain 25% by the end of 2021- Positive Growth in the economic demand and supply.

U S Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analysis and U.S. Census Bureau mention the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) average exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilst imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Marketing Analytics Software Market products.

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Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further.

Global Marketing Analytics Software Market is valued approximately at USD 2.13 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 14.0% over the forecast period 2020-2027. Marketing analytics is a practice of measuring, controlling, managing and analyzing the marketing performance which enables marketers to evaluate the success of their efforts. It comprises of the processes and technologies in order to maximize the effectiveness and optimize the Return on Investment (ROI). Marketing analytics offer profound insights into customer preferences and trends, and allow them to monitor the online marketing campaigns.

This solution further allows to monitor the respective outcomes which enables managers to finance as effectively as possible. Marketing Analytics Software helps marketing managers in the areas of customer surveys, product design, industry trends, and customer support. The rising adoption of cloud technology and big data as well as increase in social media channels are the few factors responsible for growth of the market over the forecast period. Furthermore, the rising advancements and strategic alliance such as product launch and investment by market key players will create a lucrative demand for this market.

For instance: on 02nd December 2020, Oracle launched MySQL Database Service with Business Analytics, performs transaction processing and business analysis tasks within the same database system. This software provides high-performance, lower-cost alternative to competing systems such as the Google Cloud SQL and Microsoft Azure SQL Database. Whereas, high deployment cost of marketing analytics software and easy availability of open-source solution is the major factor restraining the growth of global Marketing Analytics Software market during the forecast period.

The regional analysis of global Marketing Analytics Software market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world owing to the presence of a large number of companies and an increasing number of companies continuously foraying into this market. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027.

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Major market player included in this report are:
IBM Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.Com Inc.
Accenture PLC
Adobe Systems Incorporated
SAS Institute Inc.
Teradata Corporation
Neustar, Inc.
Pegasystems Inc.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.

The detailed segments and sub-segment of the market are explained below:

by Deployment :

by Application:
Online Marketing
E-mail Marketing
Content Marketing
Social Media Marketing

By End User:
Travel and Hospitality

By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027

Target Audience of the Global Marketing Analytics Software Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

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